http://www.ok.co.uk/pdfs/Celebrityfactbook.pdf
From looking at the OK magazines media pack i have found out more about what the OK magazine is offering, about the OK reader & their aspires.
http://en.wikipedia.org/wiki/Advertising
Celebrity advertising
This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favourite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products.
Wednesday, 17 December 2008
Tuesday, 16 December 2008
Can you list the areas i need to look into please?
So far i have :
So far i have :
- analysed 2 ok magazine cover, 2 adverts & 1 non paid advert for health and beauty products
- I have looked into the purpose & nature of advertising
- looked into gender representation in magazines
- Researched the ok mag profile
- looked into the advertising standards authority & their guidelines
Tuesday, 9 December 2008
Advertising Standards Authority
http://www.cap.org.uk/cap/codes/cap_code/
from looking at the advertising standards authority website i found many rules that advertisers have to follow in order to launch the advert such as what they can and cannot show. And how all advets must be legal, decent, honest and truthful, how marketers should not exploit the innocence, lack of knowledge or inexperience of consumers. The marketing communication also shouldn't mislead, or be likely to mislead, by inaccuracy, uncertainty, exaggeration, or vagueness.
Advertising standards authority
The CAP Code - Rules
PRINCIPLES
· All marketing communications should be legal, decent, honest and truthful. Marketers should not exploit the innocence, lack of knowledge or inexperience of consumers. No marketing communication should mislead, or be likely to mislead, by inaccuracy, uncertainty, exaggeration, vagueness or otherwise.
· Marketing communications must not exclude, hide or provide an unclear, meaningless, vague or inappropriate information if that error or presentation is likely to affect consumers’ decisions about whether and how to buy the advertised product, unless the information is clear and understandable from the context.
· No marketing communication should bring advertising into disrepute (disrespect or disgrace)
· Marketing communications should contain nothing that is likely to cause serious or widespread offence they are urged to consider public sensitivities before using potentially offensive material. - Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability.
· Marketers may give a view about any matter, including the qualities or desirability of their products, provided it is clear that they are expressing their own opinion rather than stating a fact.
· Marketers should not unfairly portray or refer to people in an unpleasant or offensive way. Marketers are urged to obtain written permission before they do.
from looking at the advertising standards authority website i found many rules that advertisers have to follow in order to launch the advert such as what they can and cannot show. And how all advets must be legal, decent, honest and truthful, how marketers should not exploit the innocence, lack of knowledge or inexperience of consumers. The marketing communication also shouldn't mislead, or be likely to mislead, by inaccuracy, uncertainty, exaggeration, or vagueness.
Advertising standards authority
The CAP Code - Rules
PRINCIPLES
· All marketing communications should be legal, decent, honest and truthful. Marketers should not exploit the innocence, lack of knowledge or inexperience of consumers. No marketing communication should mislead, or be likely to mislead, by inaccuracy, uncertainty, exaggeration, vagueness or otherwise.
· Marketing communications must not exclude, hide or provide an unclear, meaningless, vague or inappropriate information if that error or presentation is likely to affect consumers’ decisions about whether and how to buy the advertised product, unless the information is clear and understandable from the context.
· No marketing communication should bring advertising into disrepute (disrespect or disgrace)
· Marketing communications should contain nothing that is likely to cause serious or widespread offence they are urged to consider public sensitivities before using potentially offensive material. - Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability.
· Marketers may give a view about any matter, including the qualities or desirability of their products, provided it is clear that they are expressing their own opinion rather than stating a fact.
· Marketers should not unfairly portray or refer to people in an unpleasant or offensive way. Marketers are urged to obtain written permission before they do.
Tuesday, 2 December 2008
OK Magazine issue 649
- from analysing the November issue of the mag i have come to see that the OK reader aspires a glamorous lifestyle.
- i have also analysed a few adverts such as the L'Oreal hair products suggest that looking good is a necessity for the OK reader.
- Clearly outlines what the OK reader aspires and what their interests are.
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