Wednesday, 17 December 2008

http://www.ok.co.uk/pdfs/Celebrityfactbook.pdf
From looking at the OK magazines media pack i have found out more about what the OK magazine is offering, about the OK reader & their aspires.

http://en.wikipedia.org/wiki/Advertising
Celebrity advertising
This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favourite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products.

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